Vipada Liabeuf

I founded Northworks after spending over a decade scaling companies across Asia Pacific.

Along the way, I saw a recurring problem: businesses that hit the 100+ employee mark often stalled. Not because of weak vision or product, but because their operational backbone couldn’t keep up. Processes broke down, people management became reactive, and momentum was lost just when it mattered most.

Northworks was created to solve exactly that problem. It’s built on the belief that strong execution, precise operations, and a culture of accountability are what allow ambition to scale.

For me, it’s not about consulting from the sidelines. It’s about stepping in as a true partner, bringing structure and clarity so that growing companies can keep moving forward with confidence.

As the Interim Head of People & Culture for my client, Nimble, I lead both Office Operations and People Operations. My core responsibility is to champion Nimble's values and culture, cultivating an inclusive and engaging environment that truly reflects their mission and vision.

I collaborate closely with Nimble's leadership to align HR strategies with business goals, providing insights and recommendations that drive performance and employee engagement. I design and execute comprehensive programs that enhance the entire employee experience, ensuring all team members feel supported and valued.

TTEC headhunted me to build the brand new Thailand site.

TTEC, with a strong presence across SEA, particularly in the Philippines, identified Thailand as a new market. The group sought an experienced operations professional to pilot the development of the office, build the team and the culture, and drive the operations in Thailand.

As the Director of Operations APAC for AppsFlyer, I am in charge of many things. First and foremost, my job is about:

• Monitoring and streamlining operations so that all APAC offices run smoothly and efficiently.
• Making all APAC employees fall in love with AppsFlyer and keeping them in the company.
• Supporting all team members in their journey towards professional growth.
• Ensure we properly negotiate all company purchases to maximize output while minimizing expenses.

The above are the pillars of my work as a Director and as a People leader. There is a lot that goes into building and maintaining those pillars.

• I lead a team of 10 direct reports. I assess their performance, identify their challenges, and create growth paths & opportunities for all.
• I forecast the company's long-term growth and adapt the offices' strategy to handle team expansion while maintaining a high rate of employee satisfaction.
• I identify operations bottlenecks via thorough and constant employee satisfaction assessments to find ways to streamline processes to increase productivity.
• I identify individuals' strengths and leverage them to improve team efficiency continually.
• I collect & use data to find new opportunities to create an exceptional employee experience.
• I design & oversee budgets for all APAC offices to give them the autonomy to create the most culturally efficient workspaces and people's experiences.
• I develop and implement policies to keep all offices safe and fair to maximize all team members' comfort and satisfaction.
• I support Managers and provide everything that they need to achieve their goals and perform at the highest level.
• I join forces with other AppsFlyer leaders to help them align People's priorities with business goals.
• I ideate and organize events to foster team building and pleasant environments leading to sustained employees' performance.
• I set up and maintain effective communication channels and strategies to present policies, rules, and regulations to 300+ employees in APAC.

Being the People Operations Manager APAC for AppsFlyer means a lot of things. Above all, it's about making sure that everyone is comfortable at work and that the company enables all employees to perform at the highest level.

I'm the glue that keeps the teams together, and I ensure that individuals are empowered through recognition and positive work experience.

I operate both upstream and downstream. I design welfare and benefits packages, and I mediate personal and professional conflicts. I assure that teams work together efficiently, and I stitch them back together when necessary.

AppsFlyer is known for its exhilarating employee experience. Team outings and events are plentiful, and people love them. In APAC, I'm responsible for all of it.

I manage a team of 5. I train them, oversee their work, coach them, and I help them achieve their goals while making sure that company needs are fulfilled beyond expectations.

I have worked on a special project in 2018-2019 where I have (still am) moving 4 APAC offices (Bangkok, Seoul, Beijing, Bangalore) to new facilities. This project includes finding new locations, negotiating prices, designing the spaces, overseeing the construction and the moving.

Whatever is thrown at me, I get done. Now, for the good old bullet points list of things I do.

• People: design welfare packages, implement company policies
• Events & outings: organize all APAC company events & outings
• Team Management: create and oversee work for a team of 5
• Logistics: arrange travel and accommodation for all APAC events, coordinate executive meetings
• Marketing: swag and procurement
• Recruitment: screening, interviews, onboarding

• Overseeing Operations and Welfare for APAC team
• Assisting VP (scheduling meetings/calls, optimizing working time, minimizing travels)
• Organizing travel logistics: arranging flights, accommodations, and local travels
• Liaising with HQ
• Managing monthly expenses and reporting to VP
• Reporting and planning with VP of Operations
• Helping with creating company policies
• Implementing company policies
• Coordinating company's executive team meetings
• Caring for high-profile visitors and guests
• Recruiting (finding candidates and screening applicants)
• Training new hires 101: introducing the company and its policies, methods and tools (e.g. Slack, Zoom)
• Sourcing providers and negotiating costs for marketing material and giveaways across Asia
• Arranging team activities (annual meetings, team-building, travel)
• Events management (negotiating venues, organizing dinners & lunches, supervising attendance)
• Usual secretarial duties for VP (phone/e-mail screening, draft letters, organization)
• Procurement of office supplies and stationary

• Assisting VP (scheduling meetings/calls, optimizing working time, minimizing travels)
• Organizing travel logistics: arranging flights, accommodations, and local travels
• Liaising with HQ
• Managing monthly expenses and reporting to VP
• Reporting and planning with VP of Operations
• Helping with creating company policies
• Implementing company policies
• Coordinating company's executive team meetings
• Caring for high-profile visitors and guests
• Recruiting (finding candidates and screening applicants)
• Training new hires 101: introducing the company and its policies, methods and tools (e.g. Slack, Zoom)
• Sourcing providers and negotiating costs for marketing material and giveaways across Asia
• Arranging team activities (annual meetings, team-building, travel)
• Events management (negotiating venues, organizing dinners & lunches, supervising attendance)
• Usual secretarial duties for VP (phone/e-mail screening, draft letters, organization)
• Procurement of office supplies and stationary

• Sales (฿21.4MM THB sold).
• Led a team of 4 through motivation reviews, recruitment, training new hires, monitoring individuals' targets, team building, reporting.
• Contributed to management activities such as marketing (packages design, promotions), events organization (seminars, company trips, company dinners), and sales strategy.

During my tenure at Destination Beauty I have achieved the following.

• Sold 75.3MM Thai Baht
• Converted 6.8% leads on average
• Served 408 patients
• Mentored 7 team members

Sales (฿53.9MM THB sold), meeting with clients, complaints & complications management, interfacing with surgeons, arranging hotels and transportation, issuing invoices. I worked using Salesforce.

Customer support from arrival to departure, complaints management, development of customer loyalty. I was also assisting guests in the Business Center.

Feel free to drop me a line. I am available for consulting work and open to new opportunities.